Gemini_Generated_Image_i4qccri4qccri4qc-removebg-preview (1)
Let's Talk
Case Study

Meta Ads Lead Generation
From Strategy to Scalable Results

See how Clicky Witty helped a business generate high-quality leads using data-driven Meta Ads strategy and conversion-focused funnels.

Platform: Meta Ads
Timeline: 45 Days
Industry: Service Business

Client Overview

A quick snapshot of the client, industry, and campaign focus.

Client Type

Service-Based Business

Industry

Local Services

Primary Platform

Meta Ads (Facebook & Instagram)

Campaign Goal

Lead Generation

Timeline

45 Days

Target Location

India

The Challenge

Challenges Across Different Services

Different services face different challenges. Here’s how problems vary across platforms.

  • High cost per lead
  • Poor audience targeting
  • Low conversion rate
  • No proper pixel tracking
  • No page-1 rankings
  • Low organic traffic
  • Poor content optimization
  • Technical SEO issues
  • High CPC on keywords
  • Low quality score
  • Irrelevant search traffic
  • Poor landing page performance
  • High bounce rate
  • Slow website speed
  • Poor mobile experience
  • Weak call-to-action placement
Our Strategy

How We Solved the Problem

We designed a focused, data-driven strategy to fix the gaps and build a scalable growth system.

01

Deep Research & Analysis

Audience research, competitor analysis, and identifying high-intent opportunities.

02

Campaign Structure

Clean campaign setup with proper objectives, creatives, and audience segmentation.

03

Creative & Funnel Optimization

High-converting ad creatives, landing pages, and messaging aligned with user intent.

04

Tracking & Scaling

Conversion tracking, performance monitoring, and scaling winning ads for maximum ROI.

Our Strategy

How We Solved These Challenges

Each platform requires a different approach. Here’s the exact strategy we used for every service.

  • Audience research & interest-based targeting
  • Creative testing with multiple ad angles
  • High-converting lead forms & landing pages
  • Pixel tracking & event optimization
  • Scaling winning ad sets for ROI
  • Keyword & competitor research
  • On-page SEO & content optimization
  • Technical SEO fixes (speed, indexing)
  • Internal linking & content structure
  • Authority building with backlinks
  • Keyword intent & search term filtering
  • High-quality ad copy & extensions
  • Landing page relevance optimization
  • Quality score improvement
  • Bid & conversion optimization
  • UI/UX redesign for better flow
  • Speed optimization (mobile-first)
  • Clear CTAs & conversion tracking
  • Trust elements & social proof
  • Continuous CRO testing
Results

Performance Results Across Services

Each service delivered measurable growth. Switch tabs to view platform-wise results.

280+

Leads Generated

₹143

Cost per Lead

4.1X

ROAS

14.6%

Conversion Rate

+320%

Organic Traffic

45+

Keywords Ranked

18

Top-3 Keywords

6

Months Timeline

160+

Leads Generated

₹18

Avg CPC

12.4%

Conversion Rate

₹210

Cost per Lead

18%

Conversion Rate

-42%

Bounce Rate

92

PageSpeed Score

2.4X

Lead Increase